Did you know Total Exact are fully-endorsed by Commercial Radio Australia (CRA)?
The radio audience data from new provider GfK can now be accessed by subscribers through accredited radio analysis software packages, rather than being tied to one single radio analysis software package.
Gold Standard accredited software use a common calculation base and standard industry language, terms and parameters.
The administrator of the Gold Standard Ian Garland, managing director of Milton Data Pty Ltd, explained: “We have tested all of the software systems against a wide variety of metrics and are pleased to see that all of the accredited providers are providing results consistent with the industry currency.”
The list of Gold Standard certified software suppliers is available on CRA website.
The five year radio audience contract with GfK introduces an e-diary for computers, tablets and mobile phones, synchronized across the platforms and compatible with all operating systems.
CRA Media contact: Melissa Fleming 0417 499 529.