Mobile Advertising on the Move

“Mobile Advertising” or “Hyper Local Advertising” is able to deliver relevant ads for products and services that are based on a potential client’s real world location. And it’s booming.

As mobile budgets swell and local marketers look for ways to make their ads contextually relevant to consumers, mobile display advertising is growing rapidly; According to a research report from the analyst firm Berg Insight, the total value of the global mobile location-based advertising and marketing (LBA) market will grow from AUS $654 million in 2012 at a compound annual growth rate of 65 percent to a whopping AUS $9 billion in 2017.

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