It’s the end of an era, and the beginning of one. “Savannah” has come a long way since April 2010 when it was little more than a sketch on a few sheets of paper. It grew from a big idea into a true game changer. But since it was first conceptualised, its name has remained a mystery to those who are not on the inner circle. “Why Savannah?” one might ask.
The Team at Total Exact decided it was time we addressed this disconnect. As a part of the rebranding initiative, we selected a new name which we felt more accurately embodied the unbridled potential this platform possesses for clients in the Media Sales industry – AdVenture.
In addition to the obvious connection between advertising and business ventures, which captures the synergy between broadcasters and agencies, the definition “adventure” as “an unusual and exciting experience” is parallel to the intent with which this software was built. Innovation is at the heart of what we’re about at Total Exact and it’s always exciting to share with our clients new ways of making their business life better!
So, it is with great delight that we can announce that the software product cryptically known as Savannah shall henceforth be known as AdVenture.