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Manage across multiple properties, channels, markets and media platforms—including TV, radio and digital—from a single, consolidated system
Optimise spot placement with a dynamic, configurable spot placement engine
Seamless integration with WO Analytics delivers a deeper examination of your operations and significantly improves pricing, inventory control and forecasting accuracy.
Make better decisions with advanced, customisable, real-time reports on inventory, revenue, pacing and projected revenue
Effectively manage credit by properties or hubbed regionally or centrally
WO Traffic is the television industry’s leading advertising management software solution and the core of WideOrbit’s comprehensive sell-side platform for media companies. WO Traffic is a scalable, enterprise-wide solution that allows companies to effectively and profitably manage ad operations across multiple properties, markets and media platforms from a single, consolidated system.
From proposal to receipt of cash, WO Traffic streamlines workflow and delivers significant operational efficiencies. WO Traffic offers advanced real-time, flexible reporting that provides extraordinary visibility and control at all levels of your business.